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The Wall . A Next Generation Retail Experience

Category

Research & Analysis, Video Ethnography, Video Editing

Date

January 2009

Client

Artefact Project

Description

Retail shopping is undergoing a tectonic shift. In the next 5-10 years, we will likely see more cumulative changes than have occurred in the last several decades. To address these challenges we created The Wall—an interactive, life-sized display that brings online capabilities into the store and onto products. The Wall includes next generation concepts that merge mobile and wireless technology, creates new interactions as to how customers engage with products in both physical stores and online, aggregates related media and product info, bridges mobile, online, and in-store shopping experiences in new ways, and enables innovations in customer engagement.

Awards

2010 HOW Magazine
2010 IDSA Finalist